They are those little pesky things that motivate visitors to your website to DO SOMETHING! and by do something, we mean do what YOU want them to do. When you build your web presence the most common mistake is NOT being clear enough in what you want the visitor to your site to do.

Yes. That is the truth of it.

Lots of people come to your website, take a look around. Get some information. Maybe they even get ALL the information that they came for…but it is useless unless they take ACTION – To call you. To contact you. To buy. To give you THEIR information so that you can contact them. We provide solid calls to action that deliver results.

Steve Jones designs websites. He works on a freelance basis and part time at Waterfront Web Works. He is a frequent blogger on website design issues.